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Exclusive Readings

Why Isn’t Pharma Getting Impatient for Results? Can Pharma Grow Exponentially – Not Incrementally

REPUBLIC DAY 2022 SPECIAL: HOW AN EXPONENTIAL MINDSET CAN CREATE MORE JOBS IN PHARMA? Only last evening I was speaking to a close friend of mine, Nandan. Nandan is based out in Bangalore and in...

Brand Linkage in Pharma Branding

What is the generic definition of Brand Linkage? When you are viewing your favorite serial on the small screen and during the breaks, you see a flurry of ads. what do? Start browsing other channels....

3 Common Myths in Pharma Branding Busted

Case Study   Abbas and Mustafa are brand managers in V & V Pharmaceuticals. While on the way to a new product launch they were discussing myths and why should they be busted. Said Abbas, while...

The Bangalore Model of Marketing for the Pharma Industry of Bangladesh and India

Preamble This book H2H Marketing: The Genesis of Human-to-Human Marketing for Pharma is a product of the original work in German, Das Neue Marketing-Mindset by Waldemar Pfortsch and Uwe Sponholz. It means “The New Marketing...

Discover the Power of One in Pharma Marketing

Case Study Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But she avoids meeting 95% of them. The reason? Communication that is delivered...

PharmaState Academy and MyRx collaborate to bring world-class Digital Solutions for Healthcare Industry.

New Delhi, India | 20th Jan 2022 PharmaState Academy and MyRx collaborate to bring world-class Digital Solutions to Healthcare Industry. MyRx started in 2014 with its core values of Care, Transparency & Quality Healthcare &...

Omicron and the Power of Colors in Branding

The other day when a doctor from the Gujarat Chapter of Indian Medical Association suggested that people should wear N-95 masks to minimize the chances of contracting the Omicron variant of coronavirus, I started...

Personalize Brand Communication – Become the Darling Brand!

Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But she avoids meeting 95% of them. The reason? Communication that is delivered doesn’t...

Creating Persona’s in Pharma Branding: Part 1 – Brand persona

Shreeja is the senior brand manager in V & V Pharmaceuticals, one of the top 10 companies in India.  V & V intends to launch a new product, a PPI (Brand name Vivipraz and...

Aligning SWOT-AP for a Brand Strategy

Preamble This blog is written for particularly those who are participating in the SWOT-AP contest on the occasion of the “WORLD PHARMA BRAND MANAGERS DAY – 2022”. The examples in this blog maybe be for...