Exclusive Readings

Lessons from the First Book of Management | Webinar

Press Release | Delhi | 8th June As Father of Modern Management Peter F. Drucker quoted, “ What gets measured gets managed.” A revelatory webinar for pharma professionals seeking solutions to the challenges of both their...

Lessons from First Book of Management

“To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to...

REVIEW MEETINGS IN PHARMA

Why do we do a periodic review meeting? Is it needed? Is it relevant? A basic definition of a review meeting could be ‘An opportunity to review performance, a specific process, or strategy’ As one can...

Dubai International Pharmaceuticals and Technologies Conference and Exhibition (DUPHAT 2023)

DATE: 10 – 12 January 2023 Venue: Dubai World Trade Center, Dubai, UAE DUPHAT: MEA’s gateway to the Pharma Industry DUPHAT has played a significant role in the Middle East’s pharmaceutical sector over the past 27 years...

Using “Microsites” for Pharma Brand Growth | Webinar

Press Release | Delhi | 18th May 2022 Clearly, the thing that’s transforming is not the technology- It’s the technology that transforms you. -       Jeanne W. Ross, MIT Sloan’s Center for Information Systems Research. PharmaState Academy, a learning...

Do you feel bulldozed when you see big data?

Preamble W.E.B. Du Bois a Harvard Scholar said “When you have mastered numbers, you will in fact no longer be reading numbers, any more than you read words when reading books. You will be reading...

Using “Microsites” for Pharma Brand Growth

Pre-event Press Release | Delhi | 11 May 2022 The worldwide Internet continues to expand at a frenetic pace, bringing with it new means of trading, communicating, learning, socializing, and affecting almost every facet of...

Leverage Comprehensive Data Analysis (CDA) to Build Eternal Brands

Damyanti, the Group Brand Manager at W & W Pharma who headed a team of seven brand managers, is overawed seeing data from prescription audit, shop audit, and internal MIS Pharma! “Wow! So much...

Patients Are Not Widgets – They Are Our Consumers

Who really are the customers for pharma? This weekend I was reading the article ‘MIND YOUR LANGUAGE TO CATALYSE THE PATIENT REVOLUTION’ from the British Medical Journal (BMJ). It expressed deep concern for the patients....

Why should pharma use QR codes for Doctor and Patient Engagement?

Press release | Delhi | 26th April 2022 "With only a quick scan, you can obtain all of the information regarding the pharmaceutical product. In that way, it has the potential to reduce incidents of...