Exclusive Readings

Using “Microsites” for Pharma Brand Growth | Webinar

Press Release | Delhi | 18th May 2022 Clearly, the thing that’s transforming is not the technology- It’s the technology that transforms you. -       Jeanne W. Ross, MIT Sloan’s Center for Information Systems Research. PharmaState Academy, a learning...

Do you feel bulldozed when you see big data?

Preamble W.E.B. Du Bois a Harvard Scholar said “When you have mastered numbers, you will in fact no longer be reading numbers, any more than you read words when reading books. You will be reading...

Using “Microsites” for Pharma Brand Growth

Pre-event Press Release | Delhi | 11 May 2022 The worldwide Internet continues to expand at a frenetic pace, bringing with it new means of trading, communicating, learning, socializing, and affecting almost every facet of...

Leverage Comprehensive Data Analysis (CDA) to Build Eternal Brands

Damyanti, the Group Brand Manager at W & W Pharma who headed a team of seven brand managers, is overawed seeing data from prescription audit, shop audit, and internal MIS Pharma! “Wow! So much...

Patients Are Not Widgets – They Are Our Consumers

Who really are the customers for pharma? This weekend I was reading the article ‘MIND YOUR LANGUAGE TO CATALYSE THE PATIENT REVOLUTION’ from the British Medical Journal (BMJ). It expressed deep concern for the patients....

Why should pharma use QR codes for Doctor and Patient Engagement?

Press release | Delhi | 26th April 2022 "With only a quick scan, you can obtain all of the information regarding the pharmaceutical product. In that way, it has the potential to reduce incidents of...

Does H2H Mindset Matter to the CFO and the CHRO?

Does H2H Mindset Matter to the Chief Financial Officer (CFO) and the Chief Human Resources Officer (CHRO)? I distinctly recall what Philip Kotler said on the PharmaState Academy platform on his 90th birthday. ‘The H2H Mindset...

Making Brand Communication More Effective – The H2H Way

How do you make your brand communication more effective? Bring back the human side of communication. Brand communication is much more than merely transmitting the information. Making it emotional and simple for padocumers (padocumer =...

Use of QR code for Doctor and Patient Engagement by Pharma?

“QR Codes are amazing. With their Smartphone Your Potential Perfect Client “scans” this code and they're directed to more info.” - Doug Johnson Assume you bought some medicine. How can you be certain that the medication you've...

Are the 4P’s of Marketing Relevant Today?

In ‘Marketing 4.0’, Philip Kotler redefines marketing as “Outlining the human problem, the real human problem and addressing this problem.” In this context consider whether the original 4 Ps of marketing are still relevant...