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Survey
Patient Centricity: Identifying the attitudes and expectations of patients and doctors
Preamble
Patient centricity is a broad term with respect to a pharmaceutical organization (The term pharmaco is widely accepted for pharma companies). Patient centricity covers the entire spectrum of a pharmaco including F&D, R&D, marketing,...
Pharma Marketing
The Power of Digital Transformation in Pharma
Digital Transformation.
You have probably already heard of this before.
But, Covid-19 has accelerated the implementation of digital transformation in Pharma. It brings more transparency, improvement in patient communication and drug development.
Instead of solving one problem,...
Pharma Marketing
Is Brand Manager Role a good career choice in Pharma Industry?Â
The job of a Brand Manager within the Pharmaceutical sector is to drive more sales and improve the company’s market shares. These professionals keep a close watch on market trends and manage advertising and...
Pharma Sales
How to Become a Successful Medical Representative
Within the Pharmaceutical Industry, the job of a Medical Representative is to promote and sell medicines and medical devices. Apart from this, these professionals also prescribe the best possible medicines and medical devices to...
Pharma Marketing
The Brand Vision – Quintessence for Pharma Brands
The anchor of a Brand Plan should be its vision – The Brand Vision. A mystical Brand Vision, that’s what it should be. A Brand Vision should draw the audience towards a cherished aspiration.
It...
Pharma Marketing
Fair Process for Superior Strategy Execution in Pharma
Whenever you craft a strategy, for superior strategy execution, adopt the Fair Process i.e. the 3-E Process
3-Es for superior strategy execution
Engagement
Engagement means involving those who are accountable for strategy execution – THE FIRST-LINE MANAGERS...
Drug Approvals
Approved Covid19 Vaccines till December 22, 2020
https://youtu.be/q8jwwpF0EqU
Watch the video to find out all approved Covid19 Vaccines till December 22, 2020.
BNT162b2, mRNA-1273, mRNA-1273, Sputnik V, BBIBP-CorV, EpiVacCorona, Pfizer, BioNTech; Fosun Pharma, Moderna, BARDA, NIAID Sinovac Wuhan Institute of Biological Products;...
Pharma Trivia & Stats.
Top 10 Therapy Areas / Segments of Pharmaceutical Industry Globally & the forecast for the year 2024
https://youtu.be/_GO7OoObq0M
The list of Top Ten (10) Therapy Areas / Segments
The Rank ordering of the list is prepared on the basis of Total Annual Sales or Revenue of the therapy areas & the forecast for...
Pharma Sales
Induction of First Line Manager in Pharma Sales | FLM – ASM – ABM – Area Sales Manager – Area Business Manager
In a spot
When you get elevated as First Line Manager/FLM/ASM/ABM in career to take over the charge of sales and marketing operations with the team of five medical representatives (as per industry norms); On...
Pharma Sales
Role & Responsibility of First Line Manager in Pharmaceutical Industry
The scenario: When you get an opportunity to work as a first line manager in the pharmaceutical industry you must first try to understand that on what merits you got this opportunity in your...