Exclusive Readings

Top 10 Best Selling Drugs Launched in the Year 2020

https://vimeo.com/578582319 A drug named Nurtec ODT by Biohaven Pharma had acquired the 10th position. FDA had given the nod on February 27 2020.  It was produced for the acute treatment of migraine or without aura...

Top 10 Selling Cancer Drugs By The Year 2022

Top 10 Selling Cancer Drugs https://vimeo.com/578493786 Roche’s Avastin is in 10th position. It is indicated for the treatment of colorectal cancer, non-small cell lung cancer, ovarian cancer, cervical cancer, renal cell carcinoma and glioblastoma patients.  The...

Customer-based brand equity – The Sinek-Keller Model

How do you build the brand equity of pharma brands? Kellers Brand Equity Model is very popular and was developed by Professor Kevin Lane Keller and published in his mighty book, Strategic Brand Management. And what can...

A Day In The Life of Zonal Sales Manager of A Pharma Company

Zonal sales manager in a pharma company In the year 2009, I joined a pharma company as a Medical Representative. After a few years of experience and learning, on 15th June 2019, I received an...

Pharma Zonal Sales Manager: Roles and Responsibilities

What Pharma Zonal Sales Manager Contributes to a Pharma Company? If as a Regional Manager you perform well and pay meticulous attention to details, you can become a ZSM very fast. But as you achieve...

A day in the life of Area Sales Manager in Pharma

That was the summer of 2015 when I had received my first job offer letter from a pharma company.  I joined a pharma company as a medical representative when I was just 21. At...

The Service-Dominant Approach to Marketing

I recently asked Avantika, a management trainee in a pharma company: “Avantika, can you tell me who determines which products are better?” Avantika gave a mischievous smile (and probably said to herself – “What a...

Importance of Patient Centricity

For what reason is patient centricity is important The significance of patient centricity is quite high now in the healthcare industry. It is about giving care to a patient with respect and compassion.  There is huge potential...

Importance of Pharmaceutical Marketing

What is the Importance of Pharmaceutical Marketing? For many years, pharma has accomplished great and has improved discernment among patients' lives. To achieve success in Pharma requires empathy towards a patient, product messaging, distribution of the...

The Story Behind H2H Marketing – From The Pharma Perspective

The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...