Exclusive Readings

Medico-Marketing

What does a Pharmaceutical Copywriter look like? Innovation always exists in the Pharma industry. Acceptance and implementation of the latest technologies and medical device development are quite frequent. your innovative efforts will fulfil your right...

Post-Covid Changes in the Pharmaceutical Industry

The Indian Pharmaceutical Industry is catering to more than 50% of the global demand for different varieties of drugs. It is also the highest generic drug supplier across the globe and in the US...

Skilling the Pharma employees on Regulatory Compliances

Skilling the Pharma employees on Regulatory Compliances For many years, India has been one of the top manufacturers and exporters of hydroxychloroquine to fight malaria. With the onset of the Coronavirus in India, when apparently...

Total Quality Management in Pharma – A Quick Introductory Guide

Total Quality Management is a managerial theory, used by Pharmaceutical companies to improve the quality of medicines. This practice leads to exceed and meet customers’ expectations. Pharmaceutical companies play a significant role in the healthcare...

Rapid Changes in Pharmaceutical Training

Changes witnessed in Pharmaceutical Training Pharma sector employs more than a million people and this number will surely increase in coming time. So it is essential to meet the Pharma industry workforce’s unmet training...

How to Crack Graduate Pharmacy Aptitude Test

What is GPAT? GRADUATE PHARMACY APTITUDE TEST (GPAT) is an all-India level entrance exam for admission into the M.Pharma course. National Testing Agency is responsible for conducting this test. The GPAT test score is accepted by...

Patient Centricity: Identifying the attitudes and expectations of patients and doctors

Preamble Patient centricity is a broad term with respect to a pharmaceutical organization (The term pharmaco is widely accepted for pharma companies). Patient centricity covers the entire spectrum of a pharmaco including F&D, R&D, marketing,...

The Power of Digital Transformation in Pharma

Digital Transformation You have probably already heard of this before. But, Covid-19 has accelerated the implementation of digital transformation in Pharma. It brings more transparency, improvement in patient communication and drug development. Instead of solving one problem,...

Pharma Brand Manager – A lucrative career choice 

The job of a Brand Manager within the Pharmaceutical sector is to drive more sales and improve the company’s market shares. These professionals keep a close watch on market trends and manage advertising and...

How to Become a Successful Medical Representative

Within the Pharmaceutical Industry, the job of a Medical Representative is to promote and sell medicines and medical devices.  Apart from this, these professionals also prescribe the best possible medicines and medical devices to...