Exclusive Readings

Importance of Patient Centricity

For what reason is patient centricity is important The significance of patient centricity is quite high now in the healthcare industry. It is about giving care to a patient with respect and compassion.  There is huge potential...

Importance of Pharmaceutical Marketing

What is the Importance of Pharmaceutical Marketing? For many years, pharma has accomplished great and has improved discernment among patients' lives. To achieve success in Pharma requires empathy towards a patient, product messaging, distribution of the...

The Story Behind H2H Marketing – From The Pharma Perspective

The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...

Cleanroom Classifications, Classes and ISO Standards

What is a Cleanroom? A cleanroom is a room that has minimum pollutants such as airborne microbes, dust, aerosol particles and chemical vapors. The contamination level of the cleanroom is controlled and is specified by...

A Day In The Life of Pharma Area Sales Manager

The Area Manager of a Pharma company is also called Area Business Manager, Area Sales Manager or District Manager. H/she may have to respond to emails and create reports while travelling on the metro, auto...

Philip Kotler & Co-authors on the Book Discussion ‘H2H MARKETING: THE GENESIS OF HUMAN-TO-HUMAN MARKETING’ at PharmaState academy

On 30th May 2021, PharmaState Academy, online learning & development platform for the Lifesciences Industries professionals, organized a webucational program on H2H Marketing. Over 6000 professionals participated in this event. This webucational program treated the...

PharmaState Academy is organizing H2H Marketing Book discussion with Prof. Philip Kotler, co-authors

On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch and Prof. Uwe Sponholz will be discussed on 30th...

How to Crack GPAT

Aspirants who are serious about cracking the Graduate Pharmacy Aptitude Test exam must prepare a strategy in advance because based on merit admission is given to students. There is a high level of competition in...

What are the Competitive exams after B.Pharm?

Many universities and institutes conduct entrance exams for those who wish to pursue further studies in Pharmacy from Indian institutes and universities. B. Pharm is the preferred choice for science background students from cities, tier-II,...

Implementation of Lean Six Sigma in a Pharma Company

Pharma companies implement lean six sigma practices for reducing operating costs and offer the best products to customers. It also enables companies to optimize cost, fix quality and regulatory compliance issues, and improve operational...