Exclusive Readings

Patient Centricity: Identifying the attitudes and expectations of patients and doctors

Preamble Patient centricity is a broad term with respect to a pharmaceutical organization (The term pharmaco is widely accepted for pharma companies). Patient centricity covers the entire spectrum of a pharmaco including F&D, R&D, marketing,...

The Power of Digital Transformation in Pharma

Digital Transformation. You have probably already heard of this before. But, Covid-19 has accelerated the implementation of digital transformation in Pharma. It brings more transparency, improvement in patient communication and drug development. Instead of solving one problem,...

Is Brand Manager Role a good career choice in Pharma Industry? 

The job of a Brand Manager within the Pharmaceutical sector is to drive more sales and improve the company’s market shares. These professionals keep a close watch on market trends and manage advertising and...

How to Become a Successful Medical Representative

Within the Pharmaceutical Industry, the job of a Medical Representative is to promote and sell medicines and medical devices.  Apart from this, these professionals also prescribe the best possible medicines and medical devices to...

The Brand Vision – Quintessence for Pharma Brands

The anchor of a Brand Plan should be its vision – The Brand Vision. A mystical Brand Vision, that’s what it should be. A Brand Vision should draw the audience towards a cherished aspiration. It...

Fair Process for Superior Strategy Execution in Pharma

Whenever you craft a strategy, for superior strategy execution, adopt the Fair Process i.e. the 3-E Process 3-Es for superior strategy execution Engagement Engagement means involving those who are accountable for strategy execution – THE FIRST-LINE MANAGERS...

Approved Covid19 Vaccines till December 22, 2020

https://youtu.be/q8jwwpF0EqU Watch the video to find out all approved Covid19 Vaccines till December 22, 2020. BNT162b2, mRNA-1273, mRNA-1273, Sputnik V, BBIBP-CorV, EpiVacCorona, Pfizer, BioNTech; Fosun Pharma, Moderna, BARDA, NIAID Sinovac Wuhan Institute of Biological Products;...

Top 10 Therapy Areas / Segments of Pharmaceutical Industry Globally & the forecast for the year 2024

https://youtu.be/_GO7OoObq0M The list of Top Ten (10) Therapy Areas / Segments The Rank ordering of the list is prepared on the basis of Total Annual Sales or Revenue of the therapy areas & the forecast for...

Induction of First Line Manager in Pharma Sales | FLM – ASM – ABM – Area Sales Manager – Area Business Manager

In a spot When you get elevated as First Line Manager/FLM/ASM/ABM in career to take over the charge of sales and marketing operations with the team of five medical representatives (as per industry norms); On...

Role & Responsibility of First Line Manager in Pharmaceutical Industry

The scenario: When you get an opportunity to work as a first line manager in the pharmaceutical industry you must first try to understand that on what merits you got this opportunity in your...