Case Study

The Power of Brand Energy

The Power of Brand Energy. BRAND ENERGY DRIVES BRAND EQUITY.

Case Study: How to make good sales calls on Doctors who don’t have much time due to busy schedules: Using the Concept of Elevator...

Doctor Category – High Priority on Call Prescribing Potential – High Problem Statement: Doctor X does not have much time for taking MR calls. How to make effective calls to Doctor X in 60 to 90...

Case Study: Choose the right target to increase Pharma sales in IPD

Patient type & Medication: Patient Age – Cancer Patients Medication – Post-radiation skin cream Prescribed dosage – Post Cancer radiation therapy till a week Scenario: There are various types of creams which are available in the market,...

Case Study: Utilizing Patient Belief & Need in Pharmaceutical Selling

Patient type & Medication: Patient Age – Post Menopausal Women Medication – Hormone Replacement Therapy (HRT) Prescribed dosage – Once a Week Earlier Blockbuster Drug X: Efficacy is 95% & safety profile is also good but made...

Case Study: How to sell, when Side Effects of a Newly Launched Drug is a Concern!

Patient type & Medication: Patient Age – 29 years, Female Medication – Contraceptive Pills Prescribed dosage – Once a day Side Effect: Pulsating Headache after taking the drug. Problem statement: If there is a serious concern about side...

Case Study: How to Sell an Older Drug Against Newer Popular Medications

Patient type & Medication: Patient Age – 70 years, Female Medication – Anti-hypertensive Prescribed dosage – 2 times a day Problem statement: How to position & Sell Older Drugs against against Newer versions which have additional cardiovascular...

Case study: Selling Newer & Higher priced Sustained Release (SR)/Longer acting (LA) Drugs against Older Cheaper Versions

Patient type & Medication: Patient Age: 63 years, Male Medication: Anti-hypertensive Prescribed dosage: 3 times a day Problem statement: How to position & Sell Newer Sustained Release (SR) or Longer Acting (LA) drug against Older versions which have multiple...

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