Case Study

The Power of Brand Energy. BRAND ENERGY DRIVES BRAND EQUITY.

Doctor Category – High Priority on Call Prescribing Potential – High Problem Statement: Doctor X does not have much time for taking MR calls. How to make effective calls to Doctor X in 60 to 90...

Patient type & Medication: Patient Age – Cancer Patients Medication – Post-radiation skin cream Prescribed dosage – Post Cancer radiation therapy till a week Scenario: There are various types of creams which are available in the market,...

Patient type & Medication: Patient Age – Post Menopausal Women Medication – Hormone Replacement Therapy (HRT) Prescribed dosage – Once a Week Earlier Blockbuster Drug X: Efficacy is 95% & safety profile is also good but made...

Patient type & Medication: Patient Age – 29 years, Female Medication – Contraceptive Pills Prescribed dosage – Once a day Side Effect: Pulsating Headache after taking the drug. Problem statement: If there is a serious concern about side...

Patient type & Medication: Patient Age – 70 years, Female Medication – Anti-hypertensive Prescribed dosage – 2 times a day Problem statement: How to position & Sell Older Drugs against against Newer versions which have additional cardiovascular...

Patient type & Medication: Patient Age: 63 years, Male Medication: Anti-hypertensive Prescribed dosage: 3 times a day Problem statement: How to position & Sell Newer Sustained Release (SR) or Longer Acting (LA) drug against Older versions which have multiple...