Case Study

Preamble This book H2H Marketing: The Genesis of Human-to-Human Marketing for Pharma is a product of the original work in German, Das Neue Marketing-Mindset by Waldemar Pfortsch and Uwe Sponholz. It means “The New Marketing...

Case Study Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But she avoids meeting 95% of them. The reason? Communication that is delivered...

It began in 1974, when I first proudly held the shiny-black leather bag of a medical representative. A question that piqued me then – how can I make Diovol the ‘Darling Brand’ of doctors?  I...

Marketing is basically Removal of Hitches (Temporary objections) between the Sales & Buying. Buying & Selling are the most important steps in any drug’s life cycle. More we understand the buying & selling process, better we can make the marketing plan. And for that, we need to understand the hitches in buying & selling of any drug.

The Power of Brand Energy. BRAND ENERGY DRIVES BRAND EQUITY.

Doctor Category – High Priority on Call Prescribing Potential – High Problem Statement: Doctor X does not have much time for taking MR calls. How to make effective calls to Doctor X in 60 to 90...

Patient type & Medication: Patient Age – Cancer Patients Medication – Post-radiation skin cream Prescribed dosage – Post Cancer radiation therapy till a week Scenario: There are various types of creams which are available in the market,...

Patient type & Medication: Patient Age – Post Menopausal Women Medication – Hormone Replacement Therapy (HRT) Prescribed dosage – Once a Week Earlier Blockbuster Drug X: Efficacy is 95% & safety profile is also good but made...