Case Study-Viagra: How it became a blockbuster drug from an unplanned discovery

“The Blue Pill”- Viagra:  Discovery by chance. A research product for heart disease became a blockbuster…

Case Study: How to make good sales calls on Doctors who don’t have much time due to busy schedules: Using the Concept of Elevator Pitch.

Doctor Category – High Priority on Call Prescribing Potential – High Problem Statement: Doctor X does…

Case Study: Choose the right target to increase Pharma sales in IPD

Patient type & Medication: Patient Age – Cancer Patients Medication – Post-radiation skin cream Prescribed dosage…

Case Study: Utilizing Patient Belief & Need in Pharmaceutical Selling

Patient type & Medication: Patient Age – Post Menopausal Women Medication – Hormone Replacement Therapy (HRT)…

Case Study: How to sell, when Side Effects of a Newly Launched Drug is a Concern!

Patient type & Medication: Patient Age – 29 years, Female Medication – Contraceptive Pills Prescribed dosage…

Case Study: How to Sell an Older Drug Against Newer Popular Medications

Patient type & Medication: Patient Age – 70 years, Female Medication – Anti-hypertensive Prescribed dosage –…

Case study: Selling Newer & Higher priced Sustained Release (SR)/Longer acting (LA) Drugs against Older Cheaper Versions

Patient type & Medication: Patient Age: 63 years, Male Medication: Anti-hypertensive Prescribed dosage: 3 times a day Problem…