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Does H2H Mindset Matter to the Chief Financial Officer (CFO) and the Chief Human Resources Officer (CHRO)? I distinctly recall what Philip Kotler said on the PharmaState Academy platform on his 90th birthday. ‘The H2H Mindset...

How do you make your brand communication more effective? Bring back the human side of communication. Brand communication is much more than merely transmitting the information. Making it emotional and simple for padocumers (padocumer =...

In ‘Marketing 4.0’, Philip Kotler redefines marketing as “Outlining the human problem, the real human problem and addressing this problem.” In this context consider whether the original 4 Ps of marketing are still relevant...

Only last evening I was in discussion with Vinayak Kamath, the CEO and the Executive Director of V & V Pharmaceuticals. V & V Pharmaceuticals is a research-based Indian MNC with four new molecular...

You have all heard about capitalism and very often its negative connotation. But have you ever heard about ‘Stakeholder Capitalism’? ‘Stakeholder capitalism’ is the buzzword around the globe for good business practices. ‘Stakeholder capitalism’ strives to achieve much more...

Have you heard of the Davos Manifesto? Every year the World Economic Forum (WEF) is held at Davos. The purpose of its annual meeting is to bring the world's most powerful decision-makers including industrialists, scientists, academicians...

What is H2H Brand Management? It is co-creation of a brand along with the consumers (for pharma, the patients, and doctors) is one of the essential innovations incorporated into H2H Marketing. Pharma Brand Managers need to...

Prof. Dr. Waldemar Pförtsch (Pforzheim University) and Prof. Dr. Uwe Sponholz (Würzburg-Schweinfurt University) the co-authors of the book H2H Marketing opine that: “Sustainable improvement of the world and human-oriented marketing, that not only sounds ambitious but also...