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Where are you on the Phygital Maturity Curve?

What is the Phygital Maturity Curve? When you are in the phygital transformation mode, do you know how well you are progressing? Keep at the back of your mind that digital is merely a medium....

Why CPhE – Continuing Pharma Education?

Why does PharmaState Academy exist? Because we want you to skill up and grow. Drawing from our very purpose of existence, PharmaState Academy brings to you “Continuing Pharma Education” (CPhE).  CPhE is a platform for...

The Service-Dominant Approach to Marketing

I recently asked Avantika, a management trainee in a pharma company: “Avantika, can you tell me who determines which products are better?” Avantika gave a mischievous smile (and probably said to herself – “What a...

Importance of Patient Centricity

For what reason is patient centricity is important The significance of patient centricity is quite high now in the healthcare industry. It is about giving care to a patient with respect and compassion.  There is huge potential...

The Story Behind H2H Marketing – From The Pharma Perspective

The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...

Philip Kotler & Co-authors on the Book Discussion ‘H2H MARKETING: THE GENESIS OF HUMAN-TO-HUMAN MARKETING’ at PharmaState academy

On 30th May 2021, PharmaState Academy, online learning & development platform for the Lifesciences Industries professionals, organized a webucational program on H2H Marketing. Over 6000 professionals participated in this event. This webucational program treated the...

PharmaState Academy is organizing H2H Marketing Book discussion with Prof. Philip Kotler, co-authors

On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch and Prof. Uwe Sponholz will be discussed on 30th...

What are the Competitive exams after B.Pharm?

Many universities and institutes conduct entrance exams for those who wish to pursue further studies in Pharmacy from Indian institutes and universities. B. Pharm is the preferred choice for science background students from cities, tier-II,...

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