Medico-marketing in India- through the looking glass!

The world is changing and so is the approach to medical science. Gone are the days…

Marketing to Medico-Marketing: leading to Pharma Industry’s new Buzzword “Scientific Engagements”

Medico-marketing is not a very new entity for Pharma Industry but this is not from the…

Drug Price Control Order (DPCO),2013: Why Price control over drugs & How?

Rationale behind Drug Price Control: India is among those countries where OOP i.e. Out of Pocket…

China’s Environmental Policies Impact on Indian Pharma Industry

Why Indian Pharma Dependent on China: To manufacture finished generic products, India imports about 84% of…

Amazon into Pharma & Healthcare: How & Why?

Amazon is now a household name. The so-called & depicted as “Apni Dukan” is now entering…

Medical Devices Industry, India – A Paradigm Shift to be Noticed

Story from the Past: Import of medical devices, equipment and consumables  CAGR -6.8% during 2010-2015. Imports…

Medical Devices Regulations 2017, India: Explained

The Indian Government has finally introduced the Medical Device Rules, 2017 (“2017 Rules”) & it has…

Pharma Marketing Firms soon to be responsible for any lapses in Quality of Drugs, is this OK?

The Indian Pharmaceutical Market is valued at ~ USD 28 Bn (2016) and is expected to…

Tips for a Skype/Video-Conference interview – You may be having one soon!

Do you know what has impacted the revenues of the Airlines Industry to the maximum or…

Counterfeit or Fake drugs – How to tackle it?

Counterfeit or Fake drugs : With the advent of Online pharmacies, the phenomenon of  Fake drugs…