How do you build the brand equity of pharma brands?
Kellers Brand Equity Model is very popular and was developed by Professor Kevin Lane Keller and published in his mighty book, Strategic Brand Management.
And what can...
Aspirants who are serious about cracking the Graduate Pharmacy Aptitude Test exam must prepare a strategy in advance because based on merit admission is given to students.
There is a high level of competition in...
Pharma companies implement lean six sigma practices for reducing operating costs and offer the best products to customers. It also enables companies to optimize cost, fix quality and regulatory compliance issues, and improve operational...
Total Quality Management is a managerial theory, used by Pharmaceutical companies to improve the quality of medicines. This practice leads to exceed and meet customers’ expectations.
Pharmaceutical companies play a significant role in the healthcare...
What Is TQM?
A core definition of total quality
management (TQM) describes a management approach to long–term
success through customer satisfaction. In a TQM effort, all
members of an organization participate in improving processes, products,
services, and the culture in which they work.
Regulatory Work Plan
The Regulatory Work Plan is to direct organizational resources to assure compliance of regulatory activities &
the most effective work practices.It must
include resource allocations to the support of all Product Development
It shows the relationship among management processes, operational processes & support processes , ultimately affecting on patients & health institutions.
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