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Pharma Marketing

Porters Five Forces for Pharma India in the 21st Century!

This is a hard-hitting article and likely to stir a hornets’ nest. It May hurt some pharma promoters. I strongly recommend that pharma promoters shouldn’t read this. But a forward-looking promoter will welcome this...

Responsibilities and Accountability at Various Levels of Pharma Brand Management Teams

Preamble The classical structure of the hierarchy is a tried and tested method of running a business. Although today many companies are moving towards flat organizations, at least in the pharma industry it is very,...

Where are you on the Phygital Maturity Curve?

What is the Phygital Maturity Curve? When you are in the phygital transformation mode, do you know how well you are progressing? Keep at the back of your mind that digital is merely a medium....

Medico-Marketing Copywriting – Write With Your Ears

In the pharma industry, copywriters are also called as medico-marketing writers. While in the western and countries, this job is done by specialized and trained professional copywriters, in India and Bangladesh, brand managers are responsible for...

The Service-Dominant Approach to Marketing

I recently asked Avantika, a management trainee in a pharma company: “Avantika, can you tell me who determines which products are better?” Avantika gave a mischievous smile (and probably said to herself – “What a...

Importance of Pharmaceutical Marketing

What is the Importance of Pharmaceutical Marketing? For many years, pharma has accomplished great and has improved discernment among patients' lives. To achieve success in Pharma requires empathy towards a patient, product messaging, distribution of the...

The Story Behind H2H Marketing – From The Pharma Perspective

The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...

Philip Kotler & Co-authors on the Book Discussion ‘H2H MARKETING: THE GENESIS OF HUMAN-TO-HUMAN MARKETING’ at PharmaState academy

On 30th May 2021, PharmaState Academy, online learning & development platform for the Lifesciences Industries professionals, organized a webucational program on H2H Marketing. Over 6000 professionals participated in this event. This webucational program treated the...

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