Pharma Marketing

The Story Behind H2H Marketing – From The Pharma Perspective

The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...

Philip Kotler & Co-authors on the Book Discussion ‘H2H MARKETING: THE GENESIS OF HUMAN-TO-HUMAN MARKETING’ at PharmaState academy

On 30th May 2021, PharmaState Academy, online learning & development platform for the Lifesciences Industries professionals, organized a webucational program on H2H Marketing. Over 6000 professionals participated in this event. This webucational program treated the...

PharmaState Academy is organizing H2H Marketing Book discussion with Prof. Philip Kotler, co-authors

On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch and Prof. Uwe Sponholz will be discussed on 30th...

Medico-Marketing

What does a Pharmaceutical Copywriter look like? Innovation always exists in the Pharma industry. Acceptance and implementation of the latest technologies and medical device development are quite frequent. your innovative efforts will fulfil your right...

The Power of Digital Transformation in Pharma

Digital Transformation You have probably already heard of this before. But, Covid-19 has accelerated the implementation of digital transformation in Pharma. It brings more transparency, improvement in patient communication and drug development. Instead of solving one problem,...

Pharma Brand Manager – A lucrative career choice 

The job of a Brand Manager within the Pharmaceutical sector is to drive more sales and improve the company’s market shares. These professionals keep a close watch on market trends and manage advertising and...

The Brand Vision – Quintessence for Pharma Brands

The anchor of a Brand Plan should be its vision – The Brand Vision. A mystical Brand Vision, that’s what it should be. A Brand Vision should draw the audience towards a cherished aspiration. It...

Fair Process for Superior Strategy Execution in Pharma

Whenever you craft a strategy, for superior strategy execution, adopt the Fair Process i.e. the 3-E Process 3-Es for superior strategy execution Engagement Engagement means involving those who are accountable for strategy execution – THE FIRST-LINE MANAGERS...

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