Pharma Marketing

Making Brand Communication More Effective – The H2H Way

How do you make your brand communication more effective? Bring back the human side of communication. Brand communication is much more than merely transmitting the information. Making it emotional and simple for padocumers (padocumer =...

Are the 4P’s of Marketing Relevant Today?

In ‘Marketing 4.0’, Philip Kotler redefines marketing as “Outlining the human problem, the real human problem and addressing this problem.” In this context consider whether the original 4 Ps of marketing are still relevant...

Impact of Virus of H2H Mindset on SalesForce Happiness and Performance

Only last evening I was in discussion with Vinayak Kamath, the CEO and the Executive Director of V & V Pharmaceuticals. V & V Pharmaceuticals is a research-based Indian MNC with four new molecular...

Stakeholder Capitalism, Firms of Endearment and SPICE Model

You have all heard about capitalism and very often its negative connotation. But have you ever heard about ‘Stakeholder Capitalism’? ‘Stakeholder capitalism’ is the buzzword around the globe for good business practices. ‘Stakeholder capitalism’ strives to achieve much more...

Davos Manifesto and FoE’s to Raise Profitability Of Your Firm

Have you heard of the Davos Manifesto? Every year the World Economic Forum (WEF) is held at Davos. The purpose of its annual meeting is to bring the world's most powerful decision-makers including industrialists, scientists, academicians...

H2H Brand Management

What is H2H Brand Management? It is co-creation of a brand along with the consumers (for pharma, the patients, and doctors) is one of the essential innovations incorporated into H2H Marketing. Pharma Brand Managers need to...

H2H Marketing Doesn’t Feel Like Marketing

Changes in pharma marketing will be profound in the foreseeable future. Not just with the advent of technology, but also with the adoption of the human-to-human marketing (H2H Marketing) concept. Thinking of their customers...

Like Digital Transformation, H2H Mindset Transformation Needed

Prof. Dr. Waldemar Pförtsch (Pforzheim University) and Prof. Dr. Uwe Sponholz (Würzburg-Schweinfurt University) the co-authors of the book H2H Marketing opine that: “Sustainable improvement of the world and human-oriented marketing, that not only sounds ambitious but also...

Recent posts

Popular categories