Pharma Marketing

The Brand Vision – Quintessence for Pharma Brands

The anchor of a Brand Plan should be its vision – The Brand Vision. A mystical Brand Vision, that’s what it should be. A Brand Vision should draw the audience towards a cherished aspiration. It...

Fair Process for Superior Strategy Execution in Pharma

Whenever you craft a strategy, for superior strategy execution, adopt the Fair Process i.e. the 3-E Process 3-Es for superior strategy execution Engagement Engagement means involving those who are accountable for strategy execution – THE FIRST-LINE MANAGERS...

The Surprising Truths for the 21st Century Branding | 3 Common Myths in Pharma Branding Busted

As a pharma brand manager, you are constantly bombarded with best practices for branding. To help you find truth in the chaos, here are 3 common pharma branding myths and the surprising truths behind...

ABCDE of Intelligence for Professional Growth

If, if you have observed successful persons in this world, I mean the business leaders or the leaders in medicine, science, and academics, you will find one thread which is common in them –...

ABCDE of Intelligence for Professional Growth

If, if you have observed successful persons in this world, I mean the business leaders or the leaders in medicine, science, and academics, you will find one thread which is common in them –...

The power of touch in advertising!

It began in 1974, when I first proudly held the shiny-black leather bag of a medical representative. A question that piqued me then – how can I make Diovol the ‘Darling Brand’ of doctors?  I...

Healthy Culture at Workplace

Identifying a culture within the workplace Every company, whether small or large, needs a healthy workplace ethos and beliefs, where employees thrive. We all know that a business flourishes with high productivity of employees and...

Case Study – REFRESH LIQUIGEL and MOISOL DROPS

Case Study – REFRESH LIQUIGEL and MOISOL DROPS About four months back, in November 2019, I was in New Delhi for fieldwork. Despite the heavy smog, and all schools being closed, I ventured out to work. Against...

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