Pharma Marketing

Where are you on the Phygital Maturity Curve?

What is the Phygital Maturity Curve? When you are in the phygital transformation mode, do you know how well you are progressing? Keep at the back of your mind that digital is merely a medium....

Medico-Marketing Copywriting – Write With Your Ears

In the pharma industry, copywriters are also called as medico-marketing writers. While in the western and countries, this job is done by specialized and trained professional copywriters, in India and Bangladesh, brand managers are responsible for...

The Service-Dominant Approach to Marketing

I recently asked Avantika, a management trainee in a pharma company: “Avantika, can you tell me who determines which products are better?” Avantika gave a mischievous smile (and probably said to herself – “What a...

Importance of Pharmaceutical Marketing

What is the Importance of Pharmaceutical Marketing? For many years, pharma has accomplished great and has improved discernment among patients' lives. To achieve success in Pharma requires empathy towards a patient, product messaging, distribution of the...

The Story Behind H2H Marketing – From The Pharma Perspective

The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...

Philip Kotler & Co-authors on the Book Discussion ‘H2H MARKETING: THE GENESIS OF HUMAN-TO-HUMAN MARKETING’ at PharmaState academy

On 30th May 2021, PharmaState Academy, online learning & development platform for the Lifesciences Industries professionals, organized a webucational program on H2H Marketing. Over 6000 professionals participated in this event. This webucational program treated the...

PharmaState Academy is organizing H2H Marketing Book discussion with Prof. Philip Kotler, co-authors

On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch and Prof. Uwe Sponholz will be discussed on 30th...

Medico-Marketing Copywriting In Pharma

What does a Pharmaceutical Copywriter look like? Innovation always exists in the Pharma industry. Acceptance and implementation of the latest technologies and medical device development are quite frequent. your innovative efforts will fulfil your right...

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