It’s an old saying “Change or DIE” but it holds true in every sense & in all times. Darwin clearly says that Survival of the fittest is the biggest phenomenon that happened at the...

The other day, a pharma company introduced a new brand in the nutritional-energy segment, BrandEnergex. The brand provides energy not only to those convalescing but also to those healthy ones, fatigued after a hard day’s...

We are living in an era of increased regulation and renewed enforcement efforts, especially for public companies as well as private companies. Governmental regulation and enforcement are typically reactionary in nature rather than...

The world is changing and so is the approach to medical science. Gone are the days when research was more experimental and drugs were discovered by chance. Today all investments by pharmaceutical (pharma) organizations...

Medico-marketing is not a very new entity for Pharma Industry but this is not from the archaeological times too. Yes, it entered into the Pharma industry recently but the way medico marketing has gained...

(1) (API) Active pharmaceutical ingredients or bulk drug: Any pharmaceutical, chemical, biological or plant product including its salts, esters, isomers, analogues and derivatives, conforming to standards specified in the Drugs and Cosmetics Act, 1940...

Marketing has been the integral part of Pharmaceutical function. The long-term strategy & short-term tactics do play a role in the making or breaking of a product. A poor marketing strategy can lead to...

Uniform Code for Pharmaceutical Marketing Practices (UCPMP) which was first launched as a Guidance document effective from 2015, had been extended from June,2016 till further orders. UCPMP serves as a guidance document for Pharma...