What does a Pharmaceutical Copywriter look like? Innovation always exists in the Pharma industry. Acceptance and implementation of the latest technologies and medical device development are quite frequent. your innovative efforts will fulfil your right...

Digital Transformation You have probably already heard of this before. But, Covid-19 has accelerated the implementation of digital transformation in Pharma. It brings more transparency, improvement in patient communication and drug development. Instead of solving one problem,...

The job of a Brand Manager within the Pharmaceutical sector is to drive more sales and improve the company’s market shares. These professionals keep a close watch on market trends and manage advertising and...

The anchor of a Brand Plan should be its vision – The Brand Vision. A mystical Brand Vision, that’s what it should be. A Brand Vision should draw the audience towards a cherished aspiration. It...

Whenever you craft a strategy, for superior strategy execution, adopt the Fair Process i.e. the 3-E Process 3-Es for superior strategy execution Engagement Engagement means involving those who are accountable for strategy execution – THE FIRST-LINE MANAGERS...

As a pharma brand manager, you are constantly bombarded with best practices for branding. To help you find truth in the chaos, here are 3 common pharma branding myths and the surprising truths behind...

If, if you have observed successful persons in this world, I mean the business leaders or the leaders in medicine, science, and academics, you will find one thread which is common in them –...

If, if you have observed successful persons in this world, I mean the business leaders or the leaders in medicine, science, and academics, you will find one thread which is common in them –...