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Medico-Marketing Copywriting In Pharma

What does a Pharmaceutical Copywriter look like? Innovation always exists in the Pharma industry. Acceptance and implementation of the latest technologies and medical device development are quite frequent. your innovative efforts will fulfil your right...

The Power of Digital Transformation in Pharma

Digital Transformation You have probably already heard of this before. But, Covid-19 has accelerated the implementation of digital transformation in Pharma. It brings more transparency, improvement in patient communication and drug development. Instead of solving one problem,...

Pharma Brand Manager – A lucrative career choice 

The job of a Brand Manager within the Pharmaceutical sector is to drive more sales and improve the company’s market shares. These professionals keep a close watch on market trends and manage advertising and...

The Brand Vision – Quintessence for Pharma Brands

The anchor of a Brand Plan should be its vision – The Brand Vision. A mystical Brand Vision, that’s what it should be. A Brand Vision should draw the audience towards a cherished aspiration. It...

Fair Process for Superior Strategy Execution in Pharma

Whenever you craft a strategy, for superior strategy execution, adopt the Fair Process i.e. the 3-E Process 3-Es for superior strategy execution Engagement Engagement means involving those who are accountable for strategy execution – THE FIRST-LINE MANAGERS...

The Surprising Truths for the 21st Century Branding | 3 Common Myths in Pharma Branding Busted

As a pharma brand manager, you are constantly bombarded with best practices for branding. To help you find truth in the chaos, here are 3 common pharma branding myths and the surprising truths behind...

ABCDE of Intelligence for Professional Growth

If, if you have observed successful persons in this world, I mean the business leaders or the leaders in medicine, science, and academics, you will find one thread which is common in them –...

ABCDE of Intelligence for Professional Growth

If, if you have observed successful persons in this world, I mean the business leaders or the leaders in medicine, science, and academics, you will find one thread which is common in them –...

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