Preamble This post is dedicated to Mr. Sanjiv Navangul who was the first to speak about ‘Go-To-Patient Strategy’. It is not ‘Go-To-Market’ but ‘Go-To-Patient Strategy’ for the pharma industry he said. And he walks his...

Harish, the Zonal Sales Manager at V & V Pharma was in a board room meeting with other middle-level managers which was presided over by their HR Chief Ajay Bhatkal. “What exactly is SFE?”...

As I meet more people and discuss their digital ideas and strategy, I think Pharma looks at digital through the wrong lens. The question I am often asked is: “This is my business model,...

Any count on the caregivers-at-home? And the cost or the value of the free services they render to near and dear patients? It’s anybody’s guess. But are you aware that they are a powerful yet...

What is the generic definition of Brand Linkage? When you are viewing your favorite serial on the small screen and during the breaks, you see a flurry of ads. what do? Start browsing other channels....

Case Study   Abbas and Mustafa are brand managers in V & V Pharmaceuticals. While on the way to a new product launch they were discussing myths and why should they be busted. Said Abbas, while...

Preamble This book H2H Marketing: The Genesis of Human-to-Human Marketing for Pharma is a product of the original work in German, Das Neue Marketing-Mindset by Waldemar Pfortsch and Uwe Sponholz. It means “The New Marketing...

Case Study Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But she avoids meeting 95% of them. The reason? Communication that is delivered...