Go-To-Market or Go-To-Patient Strategy?

Preamble This post is dedicated to Mr. Sanjiv Navangul who was the first to speak about ‘Go-To-Patient Strategy’. It is not ‘Go-To-Market’ but ‘Go-To-Patient Strategy’ for the pharma industry he said. And he walks his...

Measuring Pharma Sales Force Effectiveness – Case Study

Harish, the Zonal Sales Manager at V & V Pharma was in a board room meeting with other middle-level managers which was presided over by their HR Chief Ajay Bhatkal. “What exactly is SFE?”...

The Right Digital Lens for Pharma

As I meet more people and discuss their digital ideas and strategy, I think Pharma looks at digital through the wrong lens. The question I am often asked is: “This is my business model,...

Caregivers-at-home: The ignored heroes in the patient journey | What can pharma do?

Any count on the caregivers-at-home? And the cost or the value of the free services they render to near and dear patients? It’s anybody’s guess. But are you aware that they are a powerful yet...

Brand Linkage in Pharma Branding

What is the generic definition of Brand Linkage? When you are viewing your favorite serial on the small screen and during the breaks, you see a flurry of ads. what do? Start browsing other channels....

3 Common Myths in Pharma Branding Busted

Case Study   Abbas and Mustafa are brand managers in V & V Pharmaceuticals. While on the way to a new product launch they were discussing myths and why should they be busted. Said Abbas, while...

The Bangalore Model of Marketing for the Pharma Industry of Bangladesh and India

Preamble This book H2H Marketing: The Genesis of Human-to-Human Marketing for Pharma is a product of the original work in German, Das Neue Marketing-Mindset by Waldemar Pfortsch and Uwe Sponholz. It means “The New Marketing...

Discover the Power of One in Pharma Marketing

Case Study Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But she avoids meeting 95% of them. The reason? Communication that is delivered...

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