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The power of touch in advertising

It began in 1974, when I first proudly held the shiny-black leather bag of a medical representative. A question that piqued me then – how can I make Diovol the ‘Darling Brand’ of doctors?  I...

Healthy Culture at Workplace

Identifying a culture within the workplace Every company, whether small or large, needs a healthy workplace ethos and beliefs, where employees thrive. We all know that a business flourishes with high productivity of employees and...

Case Study – REFRESH LIQUIGEL and MOISOL DROPS

Case Study – REFRESH LIQUIGEL and MOISOL DROPS About four months back, in November 2019, I was in New Delhi for fieldwork. Despite the heavy smog, and all schools being closed, I ventured out to work. Against...

Why Up-Skilling is required in Pharma Industry?

It’s an old saying “Change or DIE” but it holds true in every sense & in all times. Darwin clearly says that Survival of the fittest is the biggest phenomenon that happened at the...

The Power of Brand Energy

The other day, a pharma company introduced a new brand in the nutritional-energy segment, BrandEnergex. The brand provides energy not only to those convalescing but also to those healthy ones, fatigued after a hard day’s...

COMPLIANCE: KEY TO BUSINESS REPUTATION

We are living in an era of increased regulation and renewed enforcement efforts, especially for public companies as well as private companies. Governmental regulation and enforcement are typically reactionary in nature rather than...

Must to Know Definitions for Pharma Professionals

(1) (API) Active pharmaceutical ingredients or bulk drug: Any pharmaceutical, chemical, biological or plant product including its salts, esters, isomers, analogues and derivatives, conforming to standards specified in the Drugs and Cosmetics Act, 1940...

Laws & Codes for Marketing of Drugs | India

Laws & Codes for Marketing of Drugs | India Marketing has been the integral part of Pharmaceutical function. The long-term strategy & short-term tactics do play a role in the making or breaking of a...

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