Pharma Marketing Firms soon to be responsible for any lapses in Quality of Drugs, is this OK?

The Indian Pharmaceutical Market is valued at ~ USD 28 Bn (2016) and is expected to grow to ~ USD 55 Bn by 2020 at a CAGR of 15.92%, according to a report by...

Online Pharmacies: Sweet or Bitter Pill?

Health care is important for everyone. With the healthcare getting costlier, everyone is looking for ways to cut down on health care expenditure. One of the newer ways to cut down health care spending...

Buying process: Relevance to Pharma Sales

Marketing is basically Removal of Hitches (Temporary objections) between the Sales & Buying. Buying & Selling are the most important steps in any drug's life cycle. More we understand the buying & selling process, better...

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