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UCPMP (Uniform Code for Pharmaceutical Marketing Practices)

Uniform Code for Pharmaceutical Marketing Practices (UCPMP) which was first launched as a Guidance document effective from 2015, had been extended from June,2016 till further orders. UCPMP serves as a guidance document for Pharma...

Pharma Marketing Firms soon to be responsible for any lapses in Quality of Drugs

The Indian Pharmaceutical Market is valued at ~ USD 28 Bn (2016) and is expected to grow to ~ USD 55 Bn by 2020 at a CAGR of 15.92%, according to a report by...

Online Pharmacies: Sweet or Bitter Pill?

Health care is important for everyone. With the healthcare getting costlier, everyone is looking for ways to cut down on health care expenditure. One of the newer ways to cut down health care spending...

Buying process: Relevance to Pharma Sales 1

Marketing is basically Removal of Hitches (Temporary objections) between the Sales & Buying. Buying & Selling are the most important steps in any drug's life cycle. More we understand the buying & selling process, better...

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