Pharma Sales

Impact of Virus of H2H Mindset on SalesForce Happiness and Performance

Only last evening I was in discussion with Vinayak Kamath, the CEO and the Executive Director of V & V Pharmaceuticals. V & V Pharmaceuticals is a research-based Indian MNC with four new molecular...

Stakeholder Capitalism, Firms of Endearment and SPICE Model

You have all heard about capitalism and very often its negative connotation. But have you ever heard about ‘Stakeholder Capitalism’? ‘Stakeholder capitalism’ is the buzzword around the globe for good business practices. ‘Stakeholder capitalism’ strives to achieve much more...

Davos Manifesto and FoE’s to Raise Profitability Of Your Firm

Have you heard of the Davos Manifesto? Every year the World Economic Forum (WEF) is held at Davos. The purpose of its annual meeting is to bring the world's most powerful decision-makers including industrialists, scientists, academicians...

H2H Brand Management

What is H2H Brand Management? It is co-creation of a brand along with the consumers (for pharma, the patients, and doctors) is one of the essential innovations incorporated into H2H Marketing. Pharma Brand Managers need to...

Like Digital Transformation, H2H Mindset Transformation Needed

Prof. Dr. Waldemar Pförtsch (Pforzheim University) and Prof. Dr. Uwe Sponholz (Würzburg-Schweinfurt University) the co-authors of the book H2H Marketing opine that: “Sustainable improvement of the world and human-oriented marketing, that not only sounds ambitious but also...

The inspiration behind the book “H2H Marketing”

Have you heard about the book “Firms of Endearment” written by Raj Sisodia, Jagdish Sheth, and David Wolfe? Firms of Endearment write the authors, are the ultimate value creators. They generate every form of value that matters: emotional,...

Why doctors are averse to ‘New Products’?

Case Study – Why doctors are averse to ‘new products’?  Praveen and Naveen, the brand managers at V & V Pharmaceuticals were discussing the launch of new pharma products in India.  A leading consulting physician Dr....

Design Thinking and Service Dominant Logic in AYUSH (Homeopathy) Field of Medicine

Homeopathy, also known as homeopathic medicine, is a medical system that was developed in Germany more than 200 years ago. It’s based on two unconventional theories: “Like cures like”—the notion that a disease can be...

Recent posts

Popular categories