Pharma Sales

Only last evening I was in discussion with Vinayak Kamath, the CEO and the Executive Director of V & V Pharmaceuticals. V & V Pharmaceuticals is a research-based Indian MNC with four new molecular...

You have all heard about capitalism and very often its negative connotation. But have you ever heard about ‘Stakeholder Capitalism’? ‘Stakeholder capitalism’ is the buzzword around the globe for good business practices. ‘Stakeholder capitalism’ strives to achieve much more...

Have you heard of the Davos Manifesto? Every year the World Economic Forum (WEF) is held at Davos. The purpose of its annual meeting is to bring the world's most powerful decision-makers including industrialists, scientists, academicians...

What is H2H Brand Management? It is co-creation of a brand along with the consumers (for pharma, the patients, and doctors) is one of the essential innovations incorporated into H2H Marketing. Pharma Brand Managers need to...

Prof. Dr. Waldemar Pförtsch (Pforzheim University) and Prof. Dr. Uwe Sponholz (Würzburg-Schweinfurt University) the co-authors of the book H2H Marketing opine that: “Sustainable improvement of the world and human-oriented marketing, that not only sounds ambitious but also...

Have you heard about the book “Firms of Endearment” written by Raj Sisodia, Jagdish Sheth, and David Wolfe? Firms of Endearment write the authors, are the ultimate value creators. They generate every form of value that matters: emotional,...

Case Study – Why doctors are averse to ‘new products’?  Praveen and Naveen, the brand managers at V & V Pharmaceuticals were discussing the launch of new pharma products in India.  A leading consulting physician Dr....

Homeopathy, also known as homeopathic medicine, is a medical system that was developed in Germany more than 200 years ago. It’s based on two unconventional theories: “Like cures like”—the notion that a disease can be...