Leverage Comprehensive Data Analysis (CDA) to Build Eternal Brands

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Damyanti, the Group Brand Manager at W & W Pharma who headed a team of seven brand managers, is overawed seeing data from prescription audit, shop audit, and internal MIS Pharma! “Wow! So much of data! But how the hell do we analyze these for a meaningful interpretation and to the advantage of my brands?” she thought to herself. “Do we need to invest in AI or will the combined brilliance of the human minds of my team who work extensively be leveraged?

Suddenly Damyanti thought of PharmaState Academy. “Can we ask PharmaState Academy to conduct a workshop for all the 73 brand managers of W & W Pharma on Comprehensive Data Analysis?”

Moreover, Damyanti Knew that Pravin Virkud and Zena D’Souza who are experts in Prescription Data Analytics are educators at PharmaState Academy”.

Damyanti spoke to her Sr. Vice President Vibhav Kamat, who immediately agreed. “Yes Damyanti,” he said, “our brand managers must know that Comprehensive Data Analysis is important in the brand building because it makes studying data a lot simpler and more accurate. It helps you straightforwardly interpret the data so that you don’t leave anything to chance. Comprehensive Data Analysis could help you generate industry-disruptive insights and give W & W Pharma a competitive edge.”

Damyanti got in touch with PharmaState Academy. “Dr. Swati,” she said, “we need your assistance in Comprehensive Data Analysis. We know only you can do it. We are lost in the sea of data. Help us in the process of inspecting, cleansing, and transforming data from four data points viz. prescription audit, shop audit, internal MIS, and our interviews with patients and doctors. Together we shall discover useful information for the brand which will support our decision-making.”

Dr. Swati smiled and responded “Sure Damyanti! We have people in our team with a combined experience and wisdom of over a hundred years who can assist you in the ‘Four Datapoints’ viz.:

  1. Data from  prescription audit
  2. Data from shop audit
  3. Data from internal MIS
  4. Data from interviews with padocumers”

“Yes. Dr. Swati, we at W & W Pharma do not want to overlook any of these; all are equally important to build eternal brands, brands that last”.

Vibhav Kamat and Dr. Swati Sinha signed the confidentiality agreement and the workshop on “Leveraging Comprehensive Data Analysis to Build Eternal Brands” commenced.

Learn Comprehensive Data Analysis, an important industry skill with hands-on training with people who are passionate about this aspect of brand management. Work on the cutting-edge tools they will provide.

This Comprehensive Data Analysis Workshop will work best for those companies who want to take their brand to the leadership position.

View workshop details >

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This is a platform for people working in the pharmaceuticals industry for Discussions, Jobs, News updates, Professional Profile display space and company business pages. PharmaState DNA is having four pillars: Quality, Transparency, Innovation & Benchmarks.

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