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Brand Management

Responsibilities and Accountability at Various Levels of Pharma Brand Management Teams

Preamble The classical structure of the hierarchy is a tried and tested method of running a business. Although today many companies are moving towards flat organizations, at least in the pharma industry it is very,...

Pharma Brand Manager – A lucrative career choice 

The job of a Brand Manager within the Pharmaceutical sector is to drive more sales and improve the company’s market shares. These professionals keep a close watch on market trends and manage advertising and...

The Surprising Truths for the 21st Century Branding | 3 Common Myths in Pharma Branding Busted

As a pharma brand manager, you are constantly bombarded with best practices for branding. To help you find truth in the chaos, here are 3 common pharma branding myths and the surprising truths behind...

The Power of Touch in Advertising!

It began in 1974, when I first proudly held the shiny-black leather bag of a medical representative. A question that piqued me then – how can I make Diovol the ‘Darling Brand’ of doctors?  I...

Buying process: Relevance to Pharma Sales

Marketing is basically Removal of Hitches (Temporary objections) between the Sales & Buying. Buying & Selling are the most important steps in any drug’s life cycle. More we understand the buying & selling process, better we can make the marketing plan. And for that, we need to understand the hitches in buying & selling of any drug.

The Power of Brand Energy

The Power of Brand Energy. BRAND ENERGY DRIVES BRAND EQUITY.

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