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Omicron and the Power of Colors in Branding

The other day when a doctor from the Gujarat Chapter of Indian Medical Association suggested that people should wear N-95 masks to minimize the chances of contracting the Omicron variant of coronavirus, I started...

Creating Persona’s in Pharma Branding: Part 1 – Brand persona

Shreeja is the senior brand manager in V & V Pharmaceuticals, one of the top 10 companies in India.  V & V intends to launch a new product, a PPI (Brand name Vivipraz and...

The power of touch in advertising

It began in 1974, when I first proudly held the shiny-black leather bag of a medical representative. A question that piqued me then – how can I make Diovol the ‘Darling Brand’ of doctors?  I...

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