Case Study – Why doctors are averse to ‘new products’?
Praveen and Naveen, the brand managers at V & V Pharmaceuticals were discussing the launch of new pharma products in India.
A leading consulting physician Dr....
Event Update, Delhi 21st Feb 2022
Can you Manage your Boss?
PharmasState Academy, a learning and development platform for the pharmaceutical industry, conducted a transformative webinar for professionals, delivering vital insights on the case study “Can you...
Marketing is basically Removal of Hitches (Temporary objections) between the Sales & Buying.
Buying & Selling are the most important steps in any drug’s life cycle. More we understand the buying & selling process, better we can make the marketing plan. And for that, we need to understand the hitches in buying & selling of any drug.