Digital Marketing

Using “Microsites” for Pharma Brand Growth | Webinar

Press Release | Delhi | 18th May 2022 Clearly, the thing that’s transforming is not the technology- It’s the technology that transforms you. -       Jeanne W. Ross, MIT Sloan’s Center for Information Systems Research. PharmaState Academy, a learning...

Using “Microsites” for Pharma Brand Growth

Pre-event Press Release | Delhi | 11 May 2022 The worldwide Internet continues to expand at a frenetic pace, bringing with it new means of trading, communicating, learning, socializing, and affecting almost every facet of...

The Right Digital Lens for Pharma

As I meet more people and discuss their digital ideas and strategy, I think Pharma looks at digital through the wrong lens. The question I am often asked is: “This is my business model,...

The Power of Digital Transformation in Pharma

Digital Transformation You have probably already heard of this before. But, Covid-19 has accelerated the implementation of digital transformation in Pharma. It brings more transparency, improvement in patient communication and drug development. Instead of solving one problem,...

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