Human to Human Marketing

The Story Behind H2H Marketing – From The Pharma Perspective

The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...

PharmaState Academy is organizing H2H Marketing Book discussion with Prof. Philip Kotler, co-authors

On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch and Prof. Uwe Sponholz will be discussed on 30th...

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