Marketing

The Story Behind H2H Marketing – From The Pharma Perspective

The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...

Buying process: Relevance to Pharma Sales

Marketing is basically Removal of Hitches (Temporary objections) between the Sales & Buying. Buying & Selling are the most important steps in any drug’s life cycle. More we understand the buying & selling process, better we can make the marketing plan. And for that, we need to understand the hitches in buying & selling of any drug.

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