Marketing
Case Study
Discover the Power of One in Pharma Marketing
Case Study
Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But she avoids meeting 95% of them.
The reason?
Communication that is delivered...
Exclusive
The Story Behind H2H Marketing – From The Pharma Perspective
The Story Behind H2H Marketing – From The Pharma Perspective
Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We still enjoy listening to ‘Akbar-Birbal’, ‘Tenali Ram’, the Greek ‘Pandora’s...
Case Study
Buying process: Relevance to Pharma Sales
Marketing is basically Removal of Hitches (Temporary objections) between the Sales & Buying.
Buying & Selling are the most important steps in any drug’s life cycle. More we understand the buying & selling process, better we can make the marketing plan. And for that, we need to understand the hitches in buying & selling of any drug.